How Are You Showing Up as a Founder?

The Three-minute Pitch Problem

If you’ve been focused on perfecting your startup pitch, this conversation explains why the presentation itself is only the beginning. Sterlingers explore what happens after founders leave the stage, from the investor’s first Google search to the credibility built through a polished online presence. They also discuss why a three-minute pitch should function like a movie trailer rather than the full story, how founders can avoid common mistakes that lose investor interest, and why PR and communications strategy should start long before a fundraising round. If you’re preparing to raise capital, attract customers, or build trust with investors, this episode offers practical advice on making sure your story holds up long after the applause ends.

Ready to strengthen your startup story? Let’s talk.