If you’ve ever wondered whether your PR agency is truly invested in your success or just checking boxes, this conversation is worth your time. Tiffany and James from Sterling break down how to tell the difference between a PR partner and a PR vendor—and why that distinction matters for your business. They share practical questions to ask in the pitch process, red flags to watch for, and what real collaboration looks like once the contract is signed. From crafting stories that move markets to aligning communications with company goals, this discussion offers clear, candid advice for leaders who want PR that actually drives growth.
Not sure if you’ve found the right PR partner yet? Let’s talk it through.