If you’ve been watching companies trip over themselves trying to communicate their AI strategies — and wondering why so much of it lands so badly — this conversation will feel like a breath of fresh air. Sterling makes a sharp case for why the AI hype cycle isn’t just a technology problem, it’s a communications failure hiding in plain sight. They dig into why leadership messaging so often contradicts itself, why employees and customers are left confused and anxious, and why assuming “it’s AI, so people will get it” is one of the most expensive mistakes a company can make. From the Gmail Gemini experience nobody asked for, to the Jack Dorsey headlines nobody wanted, the diagnosis is consistent — strategy and communications are being treated as an afterthought when they should be driving everything else. Watch this if you work in communications, lead a company navigating an AI pivot, or just want to understand why perception is value and matters more than product in today’s economy.
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