Common Sense Privacy is focused on making privacy compliance simple and accessible for businesses. Through automated tools harnessing artificial intelligence (AI) that flag privacy issues and encourage the implementation of best practices, Common Sense Privacy helps companies navigate complex and time-consuming regulations related to consumer data protection. It builds upon the foundation of Common Sense Media, a trusted advocate for consumers, to prioritize the protection of student and user data and manage compliance risks.
Sterling initially collaborated with Common Sense Media to design a brand identity system and to craft compelling messaging that captured the essence of the company’s vision and that would resonate with key stakeholders. This messaging was then woven into key pieces of launch collateral. Sterling also led the development of a dynamic website that effectively communicated the company offerings to its target audience.
Once the foundational activities were completed, Common Sense Privacy engaged Sterling to draft a press release combining the announcement of the company launch along with its initial funding round. After advance outreach to a few key influential media targets, Sterling negotiated an exclusive company profile with Fast Company featuring interviews with both the CEO and the managing partner of lead investor AI Fund — coverage which helped establish the company in the vanguard of startups leveraging AI to help companies manage their own privacy and regulatory risks (as noted in a subsequent STAT article).
Common Sense Privacy returned to Sterling for a press release and promotion around the first cohort of edtech companies that had earned its coveted Common Sense Privacy Seal. After Sterling’s dogged outreach to media companies attending the edtech-focused ASU+GSV Summit conference, the Seal announcement became one of the top 10 “biggest education technology news stories of the week.” In a standout feature article in the EdWeek Market Brief, the CEO unpacked the new privacy seal program, which goes beyond legal fine print to spotlight edtech companies with real privacy safeguards. In a crowded market, the kind of independent media coverage that Sterling secured in The 74, EdTech Innovation Hub, and the Customer Data Platform Institute newsletter not only offers validation, but can put clients in front of the district leaders who make the purchasing decisions.
In a landscape littered with AI-generated smoke and mirrors, Sterling is proud to support a company that is setting such a high standard of transparency and compliance for schools, edtech developers, and Silicon Valley.