Do you care about how your company is showing up online? Sterling digs into the data behind generative engine optimization (GEO) — what AI is actually citing, why earned media now accounts for 94% of AI citations, and what that means for how brands need to think about messaging, content cadence, and media strategy. They go beyond the buzzwords to talk about what’s actually changed in day-to-day PR work: why clarity and consistency matter more than ever when AI is amplifying everything you put out, why the press release is making a surprising comeback, why chasing tier-one coverage for its own sake is a losing strategy, and how measurement has shifted from vanity metrics to something far more meaningful. If you’ve been hearing a lot about GEO and AI search, here’s a grounded, practical take from people doing this work with real clients.
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