Health2047, the Silicon Valley innovation arm of the American Medical Association, turned to Sterling in 2016 to help develop its brand and digital presence. As Health2047 spun out companies focused on fixing the U.S. healthcare system, Sterling remained a core strategic partner — guiding messaging, media relations, and content development to support the firm’s mission of translating AMA insights into real-world impact.
One standout initiative: the launch of So You Want To Transform Healthcare, a monthly podcast hosted by Health2047’s Dr. M Christine Stock. Sterling built the show from scratch — developing the concept, branding, episode structure, and technical setup — then booked a steady stream of credible, compelling guests from across the healthcare innovation landscape. From chronic disease to cybersecurity, the show tackles systemic challenges through candid conversations with entrepreneurs, clinicians, and policy experts.
Beyond bookings and production, we ensured every episode aligned with Health2047’s broader strategy to find, fund, and scale startups at the intersection of healthcare and tech-enabled innovation.
The results speak volumes. The podcast built a loyal audience of healthcare leaders and technologists and positioned Health2047 as a thought leader worth listening to. Episodes became a source of inbound engagement, amplifying Health2047’s visibility and credibility with the innovators it aimed to attract and invest in.