TIBCO Jaspersoft's platform for embedding reporting and analytics into apps and business processes empowers millions of people every day to make better decisions faster. Sterling utilized a mix of its integrated marketing capabilities — messaging, media and analyst relations, video product, and social media outreach — to achieve broad awareness among the developer and IT community of Jaspersoft 5.6 and Visualize.js.
Public relations that raises awareness for enterprise tech, consumer tech, and cleantech companies
Messaging & positioning
Executive platform development
Speaker placement & training
Business and technical writing
Press tours & event management
- Web development for computers, tablets and smartphones that builds brands
Strategic site audits
Responsive web design
Copywriting and blogging
Site maintenance and training
- Video production that captivates audiences, differentiates products, and sells solutions
Screencasts and demos
- SEO and marketing that educate audiences, boost traffic, and generate leads
Search engine optimization
Search engine marketing
Branding and collateral
On the heels of Lecorpio earning high marks in an independent analyst report, Sterling secured this feature article in InsideCounsel, a leading source of information for in-house lawyers. The article highlights the IP management software’s key differentiators, delivering important messages to the attorneys who read InsideCounsel and providing Lecorpio’s sales team with a valuable piece of collateral.
TIBCO Jaspersoft wanted to make a splash in the media about the latest version of its embedded BI software. Among eight original articles generated by briefings Sterling secured, CIO Magazine published a lengthy feature that quoted Jasperoft’s executives, used a video created by Sterling, and was promptly syndicated in InfoWorld, JavaWorld, and PC Advisor.
Although hundreds of famous brands use its Customer Experience Management software platform, Medallia was flying under the media radar when it hired Sterling in 2013 to secure the industry recognition the company richly deserves. A major milestone is this San Jose Mercury News Q&A with co-founder and CEO Borge Hald.
Sterling captured the interest of technology consultant Francie Black at CES 2014 to review the AT&T Unite Pro mobile hotspot by NETGEAR and provided the necessary support in preparation for her local ABC-TV news segment comparing the hotspot with mobile phone tethering. Spoiler alert: the hotspot wins!