Establishing a clear and uniform brand identity is vital for any company, let alone a startup in a nascent industry where the rules are still being written.
Augmented reality and virtual reality (AR/VR) are hot technologies in Silicon Valley. With dozens of scrappy startups in the region clamoring for attention, Sterling got creative with content.
Genesys, the global leader in omnichannel customer experience and contact center solutions, turned to Sterling for a new communications strategy, media training, and high-touch PR.
How do you promote an ingredient brand without the hefty marketing budgets of an Intel or a Dolby? Like we advised Greenwave Systems, you leverage what you do have.
When Health2047 asked us to spearhead its public launch, it was vital to “thread the needle” with care. You only get one chance to make a good first impression.
We leveraged Medallia’s epic VC funding to advance its corporate story, attract choice recruits, and shine a spotlight on the CEM industry.
Sterling conducted a well-orchestrated team effort with Juniper’s HR, IR, and corporate communications units to smooth the CEO transition.
Juniper turned to Sterling to architect and drive a global communications plan that integrated and enhanced corporate alignment as it expanded around the world.
Sterling delivered strategy and outreach to revamp BT’s image, raise its visibility, and promote its thought leadership program.
Still don’t believe hoverboards are real? We helped reporters see to believe, and got the world excited about Magnetic Field Architecture (MFA™) technology.
Sterling attracted national media attention — and meetings with Google and Facebook — for Ascend and its study on the tech glass ceiling for Asian Americans.
Sterling recommended Vormetric develop original research on insider threats, then used it to draw coverage for a high-impact media campaign.
Sterling transformed a new website into a marketing funnel that expresses the same colorful energy as Hoopla’s vibrant displays.
Finally, a training manual for the visual learner! Sterling’s efforts for SPG Solar employed video to build a leadership brand.
“There were literally tears in [their] eyes,” said Global Imagination CEO Mike Foody of the reaction to Sterling’s The Magic Planet video.
Sterling guided Ashley Chloe’s wearable tech PR strategy to a Kickstarter campaign that surpassed its funding goal by 265%.